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From side hustle to global brands: The lessons behind Australia’s online success stories
People say it’s risky to start your own business; that it’s safer to stay where you are, in the job you’re in. Once that was true, but not anymore. With AI, global unrest and economic instability, many of us are already living with uncertainty, waiting to find out if we have a job today, tomorrow, […]
Attention Is the New Currency – How content creators are turning followers into companies
Want to become an influencer? Why not? Everyone else does. According to a 2023 Morning Consult survey of 1,000 young people, 57% said they’d choose it as a career. Even more surprising, 41% of all adults surveyed said they want to become influencers too. And with good reason. It pays well, looks like fun, lets […]
The secrets behind Australia’s most successful online entrepreneurs
(And what I’ve learnt from working with them) For the past five years, I’ve been a little quiet. You could say I’ve gone to ground; not because I’ve stepped away from the world of writing, but because I’ve been deeply immersed in it. Behind the scenes, I’ve been helping some of Australia’s top CEOs and entrepreneurs write their […]