— Speaking Topic 3 —
the business of storytelling: telling strategic stories that connect
If you struggle to get your message across, chances are you’re giving them ‘facts’ and in today’s fast-paced, world, facts are easily forgettable.
But what if you could turn those facts into punchy, persuasive and compelling ‘stories’; stories people will listen to, remember and take action on; stories that enable you to have influence?
In this dynamic and compelling keynote, Bernadette will share the 6-step process for telling great stories, and demonstrate a quick and easy process for turning fact-based data into compelling, captivating and convincing stories that generate action and engagement.
You’ll learn how to:
- use business stories to get your teams (and customers) to take action
- turn any fact or statistic into a compelling business story
- identify the 6 key components of a great story
- access the top 3 storytelling ‘prompts’ to kick off any story
- deliver a convincing story that gets buy-in from stakeholders
Participants will also be given the opportunity to share their new-found storytelling ability with the group, gain feedback on those stories and develop confidence in crafting and delivering strategic stories to their team and customers.
If you need a fast, effective way to craft, curate and communicate a great story that connects with your audience, you’ll love this workshop.
WHAT PEOPLE ARE SAYING
ABOUT BERNADETTE
"Thank you so much, our delegates just loved Bernadette’s session! Rated as the best speaker of the conference, Bernadette was able to provide education in an engaging and entertaining way. She delivered beyond our expectations. Thank you’.
sharon Lameris, Education & Policy Manager, Strata Community Australia
‘Thank you for your motivating keynote presentations for the De Lorenzo Roadshow – the attendees are still singing your praises! You are a dynamic professional whose passion is second to none. We would certainly recommend you as a speaker for any organisation."
Melinda Mason, Loyalty Program Manager, De Lorenzo
‘Thank you so much for sharing your perspectives and insights with us at the recent event at KPMG. Your insights and learnings were VERY well received by the audience, and as you might have noticed, the theatre in Melbourne was at full capacity! Thank you for a refreshing, entertaining and unique talk!’
Kris Larsen, Senior Manager, Business Innovation, KPMG
‘It is with pleasure that I recommend Bernadette Schwerdt. Bernadette is a subject matter expert that backs up her sessions with a really engaging and powerful presentation style. From the initial briefing right through to the post-conference follow up, Bernadette is a delight to work with and a true professional. I have no doubt that we will be working with Bernadette again in the near future."
Leah Hitchings, Brand & Communications Manager, AMP/Hillross