SECRETS OF THE NEW ONLINE ENTREPRENEURS

The definitive guide for creating, building and scaling an online business in today's fast-moving digital economy.

Packed with candid stories and hard-won lessons from more than 30 of Australia’s leading online founders, this book reveals what actually works when it comes to online business.

The digital mavericks behind ventures like Boost Juice, Airtasker, Luxury Escapes and OzHarvest didn’t do things by the book. They followed their passion and did what others weren’t prepared to do. They relied on their creativity, grit and gut instinct to create world-leading brands worth millions and, in some cases, billions.

In Secrets of the New Online Entrepreneurs, bestselling author Bernadette Schwerdt distils the proven tactics and actionable lessons of online empire builders. You’ll discover how side hustles are turned into standout brands, how early mistakes become the foundation for future success and how tiny ideas can become transformational startups.

The stories and insights inside reveal the surprisingly random, remarkably honest origins of Australia’s biggest digital brands — and show what actually works in launching, growing and selling a business.

HOW TO BUILD A BILLION DOLLAR BUSINESS

Co-author of the business biography of Radek Sali, the former CEO of Swisse Vitamins.

Radek's incredible journey began as an usher with Village Cinema and culminated in his transformation of a $30 million business with 30 staff into a $2 billion industry-revolutionizing powerhouse.

Fuelled by his passion for cultivating a positive culture, making a meaningful impact, and doing good, Radek has since gone on to found Wanderlust and Conscious Impact Investments and many other ventures.  

I worked closely with Radek to uncover his extraordinary business journey and document the insights and formative influences that makes him the outstanding entrepreneur he is.  

I worked with Radek to help him craft the publishing proposal, secure a publishing deal with Wiley Publishing, edit the book, and bring it to market.

HOW TO BUILD A BUSINESS OTHERS WANT TO BUY

Ghost-writer for the business biography of Kobi Simmat, one of Australia's most successful business coaches and business improvement experts.

Kobi's business, BestPractice.biz, achieved a $20 million valuation and then a successful sale of the business.

This book empowers small business owners and entrepreneurs to independently fund, own and sell their businesses, identify essential drivers of business value, and build a resilient, results-driven team.  

CATCH OF THE DECADE

HOW DID TWO BROTHERS DISRUPT FOUR SECTORS AND BUILD AN EMPIRE OF DIGITAL BUSINESSES THAT THEY SOLD FOR OVER $1 BILLION?

My third book, Catch of the Decade, was ghostwritten for Gabby and Hezi Leibovich, the two brothers behind the iconic brands, Catch of the Day, Menulog, Scoopon, Luxury Escapes and many others.

It was released in November 2020 and went straight to #1 on Booktopia’s Best-seller list for Business just three days after launch. It continued to be the best selling Australian business book  from
November 2020 - January 2021.

Catch of the Decade is the guide for anyone who hopes to bring an exciting business idea to life.

HOW TO BUILD AN ONLINE BUSINESS

Australia’s top digital disruptors reveal their secrets for launching and growing an online business.

After the runaway success of her first book, Secrets of Online Entrepreneurs, Bernadette’s new book reveals the new and updated strategies Australia’s top digital disruptors use to build and grow their online empires.

Uber, Booktopia, Showpo and others feature in this ‘warts and all’ story of how they got started, plus an in-depth analysis of the strategies, tech tools and leadership principles they used to grow their business.

Debuting on the "Top 10 best seller list" (Book Scan/Nielsen Ratings) in its first week of release, it's proving to be as popular as her first book.

SECRETS OF ONLINE ENTREPRENEURS

Australia's Online Mavericks, Innovators And Disruptors Built Their Businesses...And How You Can Too.

Named in the Top 100 Business Books in 2016 and 2017, this best-selling book received over two dozen 5-star reviews and continues to inspire and educate novice and experienced entrepreneurs alike.

Whether you're looking to build a global online business, or just want to make some extra money on eBay, this book will show you how.

Based on over 35 in-depth one-to-one interviews with Australia's most successful online entrepreneurs, Bernadette will reveal the insights, the secrets and the little-known strategies behind their astonishing achievements.

HOW TO MANIFEST SUCCESS

Editor and book coach for Hilton Misso, a leading philanthropist, Australian entrepreneur and lawyer.

In How to Manifest Success, Australian entrepreneur, lawyer and philanthropist Hilton Misso shares a powerful, practical approach to creating success in both business and life. Drawing on 60 years of experience, he reveals a proven method that blends mindset, strategy and action to help you think bigger, move with purpose and recognise the opportunities that matter.

This isn’t about wishful thinking. It’s about aligning your thoughts, decisions and habits so success becomes something you build, not something you wait for.

VERY GOOD MARKETING GUIDE

Book coach for Amy Miocevich, founder of Lumos Marketing.

Bernadette helped Amy shape her publishing proposal and introduced her to the team at Wiley who subsequently offered her a publishing deal.

Over a series of mentoring sessions, we worked together to unpack Amy’s unique intellectual property, business processes, stories, insights and structure that resulted in this extraordinary book.

SURVIVOR: LIFE IN THE SAS

Book mentor for Mark Wales.

Bernadette served as a book mentor for Mark Wales, offering guidance and support in bringing his unique experiences in the SAS to the printed page.