— Speaking Topic 6 —

Copywriting for Profit

In a world where content is king, it pays to know how to write well. Learn the basics of writing great headlines for websites, emailers, social and direct mail and watch your conversion rates soar.

Learn how to write words that get results.  

Most of us have to write words for the website, email newsletter, Facebook, videos, sales proposals – and if those words don’t connect, people won’t buy. So wouldn’t it be great if you had a formula for writing great copy that cuts through the clutter; a formula that practically wrote the copy for you; a formula that is tried, tested and proven to work? There IS a formula and you can learn it in under an hour and that’s what you’ll get in this hands-on, practical and instantly implementable skill.  Book Australia's top copywriting coach to inspire and train your team.

You’ll learn how to:
  • Write copy that gets great results and takes just a few minutes to write
  • Use a ‘briefing’ checklist for all team members to follow so that nothing gets ‘lost in translation’ and everyone knows what’s to do, when to do it and how to do it
  • Create a ‘no brainer’ point of difference that has the customer clamouring to do business with you
  • Tell a compelling story in words that cuts through the ‘reasoning’ brain and connects with the ‘emotional’ brain
  • Understand the 13 top reasons why people buy anything and use those emotional ‘anchors’ to get customers to buy your product
  • Use trigger phrases, powerful openings, statistics, link phrases and other clever devices to write compelling copy that makes people read every single word

In this presentation, Bernadette showcases the best and worst examples of advertising copy, analyses them to determine the elements that work, and the elements that don’t, and distils those lessons and strategies into a series of easy-to-follow formulas that will equip you with the confidence, tips and templates to write outrageously successful copy that converts.

Read more about Bernadette's startup, The Australian School of Copywriting here.


‘Thank you for your engaging presentation last week as a part of Business Week. It was a great event to kick of with and we have received fantastic feedback about your presentation. It was a pleasure working with you and I hope you would consider presenting at future events if the opportunity was to arise.’
Natalie Schetzer, Marketing Communications Office, Whitehorse City Council

"It was great to experience a fresh, useful session with great material. One of the best courses I have been involved in’.
Chad Pickert, Advertising Account Manager, Channel 9 

‘Congratulations on your superb presentation at our Business Networking luncheon.  The event was a great success and enjoyed immensely by all those in attendance. We look forward to your continued participation in our future activities and events’.
Lynette Palmen, AM, Women's Network Australia

"Bernadette is exceptional educator. This session received excellent feedback from all involved."
Belinda Kynaston, University of Technology (UTS:InSearch)