Here's a few of the books she has written, ghost-written or book coached:

TEDx speaker:

Bernadette’s TEDx talk on innovation garnered acclaim from audiences worldwide, and her keynotes on creativity, inspiration and storytelling offer a masterful insight into how a business owner, corporate leader or team member can leverage and unlock their own personal power to elevate their personal brand and formulate their corporate values to create an organisational culture that is both profitable and purposeful.

Founder and entrepreneur:

She is a successful entrepreneur in her own right. As a senior account director and copywriter for Young and Rubicam/WCJ and Clemenger Advertising, she worked on global campaigns for clients such as Apple, American Express, Optus and Colgate, McDonalds, Ford, L’Oreal, Swans AFL Football Club and many more.

She is the founder of the Australian School of Copywriting, Australia’s longest running, and most successful copywriting school and has been a lecturer in consumer behaviour, digital marketing and communications at some of the country’s top universities. 

Course creator:

Her online courses in copywriting, SEO copywriting, and personal branding have helped over 10,000 business owners, content creators and influencers harness the power of copywriting, consumer persuasion and corporate influence to help them build their personal brands, increase their digital reach and turn their passions into profit. Her courses and workshops continue to shape the next generation of storytellers and marketing professionals.

Here's a few of her courses:

Keynote speaker

Bernadette's dynamic speaking style and engaging workshops have
made her a sought-after keynote speaker for leading organisations
across various industries. Whether unpacking the transformative
power of creative courage or demystifying the strategic art of storytelling,
Bernadette's presentations leave a lasting impact on audiences worldwide.

Her training framework for ‘creative storytelling for influence’ has been 

used by the leadership teams at Australia’s top companies including:

  • Commonwealth Bank
  • Goldman Sachs
  • NAB
  • Merrill Lynch
  • Quest Hotels
  • The Property Council….

…to help them craft their pitches, build their thought leadership,
gain high level buy-in, and motivate their teams to think big and be bold.

Her speaker topics include:

  1. Ignite Your Influence: The Art of Personal Branding for SMEs and Leaders
  2. Creative Courage: Fostering an Intrapreneurial Culture for Success
  3. The Business of Storytelling: Telling Strategic Stories That Connect
  4. Pitch Perfect: Master the Art of Persuasive Presenting
  5. AI-Powered Content Mastery: Crafting Captivating Content that Converts


  • Top 50 Small Business Leaders in Australia
  • Top 3 Best Business Books (2020) Australian Business Book Awards (‘Catch of the Decade’)
  • Top 3 Best Business Books (2021) Australian Business Book Awards (‘Find Build Sell’)
  • Bendigo Bank Business Excellence Awards
  • Recipient of Queen’s Silver Jubilee Trust for Young Australians

Judge for:

  • Australian Business Book Awards judge (ABBAs)
  • Online Retail Industry Awards (ORIAs)
  • Inside Small Business Awards



  • Has a degree in business and marketing from the University of South Australia
  • Won the Gold Medal for Strategic Marketing
  • Was accepted into the prestigious Victorian College of the Arts to study acting
  • Is the recipient of the Bendigo Bank Business Excellence Award
  • Was the winner of the Queen’s Silver Jubilee Trust for Young Australians
  • Was listed in the Top 50 Small Business Leaders in Australia.

Thought leader:

Her thought leadership pieces have appeared in:

  • The Financial Review
  • The Sydney Morning Herald
  • Smart Company
  • Huffington Post

…and she has appeared as an expert commentator on personal branding and marketing on Sky News, ABC Radio National and Channel Nine’s Small Business Show.

Experienced Corporate Trainer:

  • AMP
  • ANZ
  • Booz Allen Hamilton
  • BT Financial Group
  • Canon
  • Coles Myer Group
  • Cadbury Schweppes
  • Deloitte Touche Tohmatsu
  • Department of Foreign Affairs & Trade
  • Department of Treasury & Finance
  • Ernst and Young
  • Ford Motor Company
  • GE
  • KPMG
  • Macquarie Bank
  • Merrill Lynch
  • Microsoft
  • ..and many others.

Accomplished stage and TV performer:

Not only is she one of the country's leading authorities on small business marketing and copywriting, she is also an accomplished actress appearing regularly on our screens in some of Australia's leading movies and television shows like:

  • Jack Irish
  • Neighbours
  • Blue Heelers
  • Backberner
  • The Games
  • Round The Twist

As such, her presentations are imbued with theatricality, humour and compelling stories. 

Qualified yoga and meditation teacher:

She is a qualified yoga teacher and was the inaugural in-house mindfulness coach for the Carlton Football Club’s AFL players and coaches. Her workshops helped the players address limiting beliefs, overcome negative thinking and create a present moment awareness. She has since become a sought-after meditation coach for leading organisations including Melbourne City Council, Melton Council and many others and helps them create the conditions required to build a high-performance culture.

Book Bernadette for your next corporate event:

Please contact Bernadette to talk about making your next corporate event one a huge success.