— Speaking Topics 6 —

Personal Branding for
SMEs and Leaders

Build an online brand presence that makes you stand out and you’ll never have to pitch for work again. Discover how to create a global personal brand that gets you noticed – for all the right reasons.

For most SMEs, getting found online is one of the greatest challenges and barriers to success.

After all, if people can’t find you, they can’t do business with you. And once they find you, what does your website, branding and personal story tell them about you? More importantly, does it make them want to do business with you? Discover the 5-step process to building a personal brand that inspires people to want to do business with you and positions you as the ultimate authority in your field.

Delegates will learn how to:
  • Create their ‘point of difference’ that helps them stand out from the pack
  • Build a following that increases their profile and deepens their connections with stakeholders
  • Create content – blogs, podcasts, videos - quickly that positions them as a thought-leader and authority in their field of expertise
  • Distribute that content strategically to generate new subscribers, increase social media followers, source media interest and source new customers.

In this presentation, Bernadette provides a practical blue print that any SME, leader or entrepreneur can use to build their online profile, craft their personal brand, generate new clients and be the number one authority in their industry.

watch bernadette in action here



"Bernadette provided down to earth examples on what was possible."
John Beecroft

"This is the best session I've been to in ages. Bernadette was knowledgeable, approachable, well prepared and great to listen to. I thoroughly enjoyed it."
Kelly Holcroft, Project Officer - Funds Executives Association Ltd

"Brilliant! I can take tools, techniques and templates straight back to the office and use immediately."
Josie Gruber, Events Manager - Australian Dental Association (NSW)

"This seminar was most insightful and provided some ideas that could be followed up on for my business."
Debra Nellessen, Mineral Medics

Free Bonus Chapters of Bernadette Schwerdt's Best-Selling Books
Secrets of Online Entrepreneurs
& How to Build an Online Business