New Book! Pre-order now.
The definitive guide for creating, building and scaling an online business in today’s fast-moving digital economy
Packed with candid stories and hard-won lessons from more than 40 of Australia’s leading online founders, this book reveals what actually works when it comes to online business.
The digital mavericks behind ventures like Boost Juice, Airtasker, Luxury Escapes and OzHarvest didn’t do things by the book. They followed their passion and did what others weren’t prepared to do. They relied on their creativity, grit and gut instinct to create world-leading brands worth millions and, in some cases, billions.
In Secrets of the New Online Entrepreneurs, bestselling author Bernadette Schwerdt distils the proven tactics and actionable lessons of online empire builders. You’ll discover how side hustles are turned into standout brands, how early mistakes become the foundation for future success and how tiny ideas can become transformational startups.
The stories and insights inside reveal the surprisingly random, remarkably honest origins of Australia’s biggest digital brands — and show what actually works in launching, growing and selling a business.
Secrets of the New Online Entrepreneurs shows you:
- Which industries are ripe for disruption and how to spot a profitable niche
- Why most online businesses and partnerships fail and how to avoid the same traps
- How to test, measure and validate demand before you invest heavily
- Practical ways to grow an audience and leverage social media, content creation and influencer partnerships to build your personal brand
- How free, low-cost tools and AI opportunities can help you launch smarter and faster with minimal risk
- The top 10 key metrics that make an online business attractive to investors and buyers.

Bernadette Schwerdt
SPEAKER | AUTHOR | TRAINER
With a distinguished career spanning over three decades, Bernadette has established herself as a leading authority on how to empower individuals and organisations to harness the power of creativity, to inspire change and drive success.
Her life’s purpose has been to find her own creative courage as an author, speaker and entrepreneur, and to help others unlock theirs.
She is a TEDx speaker, best-selling author and ghost-writer with a track record of producing award-winning business books and biographies for some of Australia’s most successful CEO and corporate titans.
Her framework for ‘creative storytelling for influence’ has been used by the leadership teams at Australia’s top companies including Commonwealth Bank, Goldman Sachs, NAB, Merrill Lynch and Quest Hotels to help them craft their pitches, build their thought leadership, gain high level buy-in, and motivate their teams to think big and be bold.
keynote speaker
If you’d like a dynamic, entertaining and thought-provoking keynote speaker to help you engage your team, audience, clients or association, you should consider Bernadette.
Her speaker topics include:
- Ignite You Influence: The Art of Personal Branding for SMEs and Leaders
- Creative Courage: Fostering an Intrapreneurial Culture for Success
- The Business of Storytelling: Telling Strategic Stories That Connect
- Pitch Perfect: Master the Art of Persuasive Presenting
- AI-Powered Content Mastery: Crafting Captivating Content that Converts






AUThor & Ghost-writer
Bernadette is a best-selling author and ghost-writer with a track record of producing award-winning books and business biographies for some of Australia’s most successful CEO and corporate titans.
Her writing has played a crucial role in helping some of Australia’s most successful & high-profile business leaders bring their compelling stories & insights to the world. She has also been a judge for the Australian Business Book Awards in 2021, 2022, 2023 and 2024.






Testimonial from radek sali,
former Ceo swisse vitamins

A huge congratulations to Radek Sali on winning the top prize at the Australian Business Book Awards in the ‘Entrepreneurship and Small Business’ category. It was an absolute pleasure to be his co-author on this project and to see his amazing story come to life.

She is extraordinary!
I hired Bernadette as my ghostwriter - co-writer on this project in the end - because she’s just so diligent and extraordinary in what she does. She was the ultimate team partner in making this project come to life, that I’d struggled with for a number of years. I wish the publisher, who initially signed me up, had connected us from the start because it would have been a dream process - like it was for the 12 months we worked together.

Testimonial from gabby leibovich,
founder catch.com

Still #1 after three months!
Firstly, we would like to express our sincere thanks and appreciation to Bernadette Schwerdt, our ghost-writer, for all her help in making this book possible. Thank you for sitting with us for hundreds of hours, for helping us sift through the 200,000+ words we’ve written over the years, and for guiding us through the writing and publishing process that enabled us to find our voice, shape the narrative, and craft the stories that make up this book.

Testimonial from roxanne calder,
Author of earning power

Go with the best!
Bernadette helped me unwrap a topic that was really close to my heart and turn it into something people would actually want to read. She gave me the structure, the tools and the confidence to move forward and made the whole process clear and achievable. I landed the publisher I wanted the first time around, and I honestly wouldn’t have got there without her.

Testimonial from kobi simmat,
'How to build a business others want to buy'


Congratulations to Kobi Simmat on being a finalist at the Australian Business Book Awards in the ‘Entrepreneurship and Small Business’ category AND in the ‘General Business’ category. I had the privilege of being Kobi’s ghost-writer on this project. It was a privilege to work with him over many months to help him document his remarkable business journey.

I wish I'd done it earlier!
If you're thinking about working with Bernadette, I'd absolutely say it's a no brainer. I can't recommend her enough. Do it and do it now.

Testimonial from amy miocevich,
author of 'the very good marketing guide'

I am immensely grateful for her expertise and commitment.
Working with Bernadette was an absolute game-changer for me. I couldn't have navigated the process alone—it felt like a daunting task to bring my ideas to life in the form of a book.; she helped bridge the gap between my ideas and transforming them into a tangible manuscript. Committing to that process was truly transformative—and it's been an incredible journey.
WHAT OTHERS ARE SAYING
ABOUT BERNADETTE
Thank you, Bernadette Schwerdt, for the time, effort and support you have put into helping bring my business story to life. Over countless conversations, hundreds of emails, and thousands of words, you have helped me distil a rollicking and rowdy life into a book that I hope will be of value to many others. From when we first met, I knew you were the right person to help me tell my story, and my trust and instinct has been rewarded. Thank you for guiding me through this journey and for providing me with an outstanding learning experience.
Stephen Hunt, Owner of Hunt Hospitality
"Bernadette is a publishing, writing, and storytelling insider who helped me write my debut book, a memoir published by Pan Macmillan. I approached her years back about the writing process and asked for her advice. Using examples from writing two of her own best-selling business books, she gave me tips on not just building a book, but the encouragement to pursue what she knew would be a life-changing endeavour.
Mark Wales, SAS Soldier, Contestant on Survivor, Author of 'Survivor, Life in the SAS'
Bernadette's advice was instrumental in guiding me to successfully complete my first business book. She is very giving with her time and open to sharing her experiences. She has a genuine desire to see others succeed. She's very giving.
Steve Tighe, Futurist & Author of 'Rethinking Strategy'
Bernadette is a wealth of information regarding writing and publishing. Through strategic questioning, she helped me clarify the purpose, structure and ‘hook’ of the book which gave me the direction I needed to get started and saved me so much time. She helped me realise my vision was realistic (not crazy!) and gave me the confidence and impetus for me to publish my book. I highly recommend her!
Donna Cameron, Author of 'Colour, the secret to creating a sustainable wardrobe'
Bernadette was a great support in helping me find my authentic voice to write ‘Empowered, a new generation of leaders’.
She was straightforward with advice in navigating the world of publishing and opened numerous doors with her incredible connections. Her professional ‘honest friend’ feedback was profound in formulating the early chapters and style of the book.
I very much appreciate Bernadette’s input, encouragement and guidance and would highly recommend her to any aspiring authors
Aviv Palti, Author of 'Empowered, a new generation of leaders'
Working with a ghost writer can be a daunting idea, but Bernadette helped me bring my mother's Holocaust story to life. Her empathy and intelligence guided our family in documenting a very important (and so far unknown) family history.
Her respect, compassion and care have achieved a beautiful book full of difficult memories, and her detailed, careful investigations done with sympathetic understanding.
Giving a respectful voice to the experience of our elders is vital in understanding not only the subject's story but the great breadth and network of experiences that form our own heritage.
Bernadette's writing allowed her subject to shine and her voice to be heard and clearly articulated. I congratulate her on her work for our family and commend her to you without hesitation.
Leslie Solar, daughter of Holocaust Survivor
BERNADETTE HAS BEEN FEATURED IN

CORPORATE TRAINER TO THE WORLD'S TOP COMPANIES
Creator of custom courses for blue-chip companies.
An accredited Train-the-Trainer and NLP-certified instructional designer.
Presenting With Influence - Learn how to pitch, persuade and present like a pro. Minimise your nerves, maximise your confidence.
Discovery Session - Marketing Coaching - Need mentoring? A sounding board? Get instant, expert marketing advice that makes sense and gets your business back on track.
Storytelling for Business - Learn how to tell a business story that connects. Discover the process Hollywood’s top scriptwriters use to tell compelling stories.
Copywriting for Profit - Learn how to write persuasive copy for websites, blogs, social and email. Access the top templates all the pro copywriters use.
Digital Essentials - Learn how to market your small business using the latest digital marketing tools, tips and technology. Spend less, make more.
How to Build an Online Business - Turn your hobby, passion or special knowledge into an online business and watch the passive income roll in.
PODCAST & BLOGS
World-class experts. Real-world advice.
Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter.

