Category Archives for "Media"

Can a competitor be a collaborator? Absolutely. Here’s how.

When you know what business you’re in, it’s not only easier to market what you have, but it helps you uncover who your real competitors are. Think Financial Advisors – their competition ranges from the obvious: banks, mortgage brokers, and accountants, but can also include Business Coaches offering financial mentoring services. So if Financial Advisors […]

What are you too busy to notice – and what is it costing you?

I was seven months pregnant. My husband and I had just moved into our new home. The house needed minor renovations. Painting. Floors. Cupboards. Curtains. The usual stuff. And although life was busy, the renos took place. Cupboards got built. Floors got polished. Walls got painted. But the new curtains eluded us. Choosing between pole […]