One of the great things about being on the judging panel for an online business award is you get access to the nitty gritty details of how people build their digital empires; what software they use, where they spend their marketing dollars, what they measure, who they hire and more.

Reading those award applications made me hungry for more detail, so I took it one step further and conducted in-depth interviews with some of the biggest names in online business - Uber, Booktopia, Freelancer, Canva, Envato and others. My mission? To provide novice (and experienced) entrepreneurs with a fast-track "blueprint" for how to build an online business. After all, success does leave clues.