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Cakeage. What the hell is cakeage?
I recently booked a fancy-schmancy restaurant to celebrate turning the big 5-0. (Thanks everyone for all the kind birthday wishes! You’re right, 50 isn’t that old, it’s not all downhill from here and you made me feel…hey you kids GET OFF MY LAWN!) But I digress. As it turned out, three of my old cronies […]
The Magic Rule of 3 – How to Use Pricing to Your Advantage
Don’t get stuck slashing prices. Use the Rule of 3 to re-frame the competition. If you’ve ever lost out on a job due to price, you’re going to love this article. Let’s face it, price wars are a pain in the neck for everyone, except the buyer. And if you don’t have deep pockets and can’t […]
The Power of FAQs
FAQs are a fantastic tool for gaining a better Google ranking, for taking the pressure off the business owner having to repeatedly answer client questions and for helping educate the market about what your product or service can do and why yours is better. Why is an FAQ important? FAQs are an essential selling tool […]
Can a competitor be a collaborator? Absolutely. Here’s how.
When you know what business you’re in, it’s not only easier to market what you have, but it helps you uncover who your real competitors are. Think Financial Advisors – their competition ranges from the obvious: banks, mortgage brokers, and accountants, but can also include Business Coaches offering financial mentoring services. So if Financial Advisors […]
What are you too busy to notice – and what is it costing you?
I was seven months pregnant. My husband and I had just moved into our new home. The house needed minor renovations. Painting. Floors. Cupboards. Curtains. The usual stuff. And although life was busy, the renos took place. Cupboards got built. Floors got polished. Walls got painted. But the new curtains eluded us. Choosing between pole […]
Little acts of leadership – the true measure of any great leader
When we think of great leaders, what names come to mind? Steve Jobs. Richard Branson. Rupert Murdoch. Mark Zuckerberg. The usual suspects, right? Male. White. Rich. And except for Mark, all over 60, or dead. Or nearly dead if you include Rupert. But I digress. So what’s wrong with this? Nothing except that if our […]
How do you find a ghost-writer?
Many business owners want to write a book but they don’t have the time or skill to do so. It takes upwards of 100 hours to write a good business book so it’s no surprise most choose not to. But if you’re committed to writing a book, hiring a ghost-writer is a great way to […]
Top 9 tips for writing a best-selling business book
If you’re going to write a business book, make it good. Really good. Having a bad business book with your name on it is worse than having no business book at all. People will definitely judge you by your book so don’t put out anything that is less than your best work. Here are […]
Nothing is wasted!
How to create the life of your dreams and make every experience count. My stepson is 23. He’s just finished uni and on the hunt for a job. He’s a delightful young man but a bit deluded. He sees me, waving my son and husband off in the mornings, sipping coffee in bed, typing away […]
What a pitch!
How to use public speaking to find new customers. Looking for new clients? Can’t afford to advertise? Have you considered pitching as a marketing strategy? Pitching is the art of communicating what you do, why you’re different and why people should do business with you. Pitching is a brilliant way to generate new business, but […]