SECRETS OF THE NEW ONLINE ENTREPRENEURS

Discover how Australia's top online entrepreneurs made their millions...
and how you can too.

Secrets of the New Online Entrepreneurs is the ultimate how-to guide for creating, growing and selling an online business.

Based on in-depth interviews with some of Australia's most successful founders, author Bernadette Schwerdt reveals the secrets behind their success - what they did right, what they did wrong, what they would do differently and how you can replicate their success.

Secrets of the New Online Entrepreneurs shows you how to:

Build a profitable business using a proven 5-step framework
Generate traction using social media, influencers and AI
Spot industries ready for disruption
Turn an idea or hobby into a scalable business
Build a personal brand and attract global media attention
Understand the metrics that drive valuation and growth
Position your business for long-term success or sale

Don't get left behind.

Buy the Book Now

Pre-Order Now at Booktopia

Pre-Order Now at Amazon

Packed with candid stories and hard-won lessons from more than 30 of Australia’s leading online founders, this book reveals what actually works when it comes to online business. The digital mavericks behind ventures like Boost Juice, Airtasker, Luxury Escapes and OzHarvest didn’t do things by the book. They followed their passion and did what others weren’t prepared to do. They relied on their creativity, grit and gut instinct to create world-leading brands worth millions and, in some cases, billions.

Whether you are starting from scratch or growing an existing business, the practical tools, strategies and frameworks in this book will fast-track your idea from concept to commercial reality. There has never been a better time to build an online business, so don’t miss the next wave. Now is the time to start smart, move fast and discover how to turn your idea into the next digital standout.

Who's included in the book?

All the big names in digital business are featured in the book:

Janine Allis
Boost Juice

Matt Rockman
Seek

Ronni Khan AO
OzHarvest

Gabby Leibovich
Catch.com.au, Menulog, Fingertip

Elise McCann
Actor, Hey Lemonade app

Glen James
Financial Influencer

Austin Macfarlane
Macfarlane Media, YouTube influencer

Vince Lebon
Rollie Nation

Pru Corrigan
One Daydream

Carla Oates
The Beauty Chef

Kobi Simmat
Best Practice.biz

Dylan Schwerdt
Pokemon card trader

Ben Fewtrell
DigiTLC, MaxMyProfit

Shaun Wilson
Bondi Sands

Adam Schwab
Luxury Escapes

George Calombaris
MasterChef, Culinary Wonderland

Martin Hosking
Redbubble, LookSmart, McKinsey

Lucy Durack
Actor, Hey Lemonade app

Kevin Allocca
YouTube

Lachlan Macfarlane
Macfarlane Media, YouTube influencer

Nat Kringoudis
Women's health influencer

Michael Flanderka
Data Interactive

Melissa Blight
Aster & Oak

Hilton Misso
Lawyer, Philanthropist

Nicky Sparshott
Unilever, T2, Procter & Gamble

Radek Sali
Swisse Wellness, Wanderlust, Light Warrior

Scott Neeson
Cambodian Children's Fund

Kirsten Tibballs
Savour Chocolate & Patisserie School

Kate Halfpenny
The Age columnist & author

Tim Fung
AirTasker

Meahan Callaghan
Seek, Afterpay, Mecca, Foxtel

Kat Moses
MGMT

Adele Samus
Actor & influencer

Jay Gardam
Wynroy Hot Yoga

Stephen Hunt
Hunt Hospitality

Michael Potas
Boost Design

Valerie Khoo
Australian Writers' Centre

What people think about the book:

"I thoroughly enjoyed this book; it's a great journey into the minds of some of our country's great self-made business people and how they've succeeded in a massively changing marketplace. A lot of books provide inspiration on starting an online business: this is one of the first books I've read that both inspires AND educates."
The Hawk, Melbourne

"I loved the tips, the well thought out flow of 'how to' and how inspired I felt after reading it!"
She wrote the book she wanted to read, NSW

"It's eloquent, sharp and funny. This author is infectiously passionate about her subject and has a keen sense of curiosity. It's well-structured and packed with anecdotes, real life examples and experience from those 'making it happen' online. If only all business books were this engaging to read."
Emmaj, Wellington NZ