The big disruptors know something most don’t. They know that if the goal is to create a seriously disruptive business, that impacts millions of people, that can scale quickly without a commensurate increase in costs, then they must choose carefully what they sell, how they sell it, to whom they sell it and the business model that underpins each transaction.

Here are seven questions that all the big disruptors ask to help them make those important decisions. Founding Executive Director of Singularity University Salim Ismail covers these in greater detail in his ground-breaking book, Exponential Organisations but here’s the quick-start guide to the questions you should be asking before you take any further action.