- Course 5 -
DIGITAL MARKETING ESSENTIALS MASTERCLASS
Learn how craft compelling, high-converting content across multiple platforms.
Duration: 1/2 day or 1 day
Few business owners have the time to think deeply about their marketing activities, yet they are one of the most important drivers of leads, sales, and profits.
Join us for an intensive copywriting workshop designed to equip you with the skills to craft compelling, high-converting content across multiple platforms.
Whether you're working on apps, SMS, emails, welcome series, long-form content, or short-form marketing copy, this workshop will provide you with the techniques and frameworks used by top copywriters.
You'll walk away with practical, real-world strategies that you can apply immediately—not just in your current role but across any industry or career path you pursue in the future.
What you'll learn:
- App & SMS Copywriting: Craft engaging, concise messages that drive user action
- Email Marketing & Welcome Series: Write compelling subject lines, create automated sequences, and boost open rates
- Long vs. Short Copy: Master storytelling for long-form content and precision for short-form impact
- AI & Copywriting: Learn how to leverage AI for idea generation, research, and refining your copy
- Writing for Conversions: Develop CTAs, headlines, and persuasive techniques that enhance engagement
- Brand Voice & Tone: Ensure consistency in messaging across platforms and tailor it for different audiences
- Practical Exercises: Real-world scenarios, case studies, and hands-on writing challenges
If you want to sharpen your copywriting skills, refine your messaging, and write with confidence, this workshop is for you!
Bernadette's digital masterclass essentials course in action
How are we different?
- This workshop has been tested on over 100 business owners with turnovers in excess of $50 million
- Their contributions and feedback contribute to the content of this course and have made it the go-to marketing course for those who need practical, real-world advice
- The course content is structured to maximise results for businesses who don’t use advertising agencies or who have in-house marketing teams
- The course is tailored for those who don’t like wasting money on fancy branding concepts but want a digital marketing strategy that keeps them relevant, in the game and up to date with best practice and industry standards
What you'll get:
- Comprehensive notes, template sheets and checklists
- Customised training materials based on your company’s collateral
- Feedback on the work produced during the workshop
- Facilitated group discussion to improve creative processes
- Customised learning plan for future development
This workshop is available as:
- 1/2 day workshop
- 1-day workshop
DON'T GET LEFT BEHIND.
Enquire about this course today
WHAT PEOPLE ARE SAYING
ABOUT BERNADETTE
"Bernadette’s Copywriting Workshop was an incredibly valuable experience for the Customer Marketing team at Sportsbet. Her ability to break down topics and make them feel approachable will have a lasting impact. The session was engaging, insightful, and provided practical techniques that the team can apply immediately, as well as guide them throughout their careers.
Her expertise in copywriting and AI, combined with a hands-on approach, unlocked new levels of creativity and clarity in our work. The team left feeling inspired, equipped with new skills, and excited to put their learnings into practice.
A fantastic session highly recommended for anyone looking to enhance their copywriting skills!"
Rachel Mitrione, Head of Customer Marketing Operations at Sportsbet
"Thank you for your engaging presentation last week as a part of Business Week, it was a great event to kick of the week and we have received fantastic feedback about your presentation. It was a pleasure working with you and I hope you would consider presenting at future events."
Natalie Schetzer, Acting Business Marketing Communications Officer, Whitehorse City Council
"Thank you so much, our delegates just loved Bernadette’s session! Rated as the best speaker of the conference, Bernadette was able to provide education in an engaging and entertaining way. She delivered beyond our expectations. Thank you’"
Sharon Lameris, Education & Policy Manager – Strata Community Australia
"Congratulations on your superb presentation at our Adelaide Business Networking luncheon. The event was a great success and enjoyed immensely by all those in attendance. We look forward to your continued participation in our future activities and events"
Lynette Palmen, AM, Founder and Managing Director Womens Network Australia