HOW TO BUILD AN
ONLINE BUSINESS

Australia’s Top Digital Disruptors Reveal Their Secrets for Launching and Growing an Online Business

Features dozens of case studies from success stories - Uber, Thankyou, Vinomofo, Booktopia, TRIBE, Adore Beauty, Appliances Online and more
Identify the top 10 hottest online niches in your industry to explore as business ideas
Test your online idea (before launching) to ensure a viable market exists
Work from home and build your online business in just a few hours a week
Turn professional services into online products and monetise your expertise
Convert a passion or hobby into a profitable online business
Leverage the power of virtual reality, augmented reality and artificial intelligence to help your business stay relevant
Get on page one of Google without spending a fortune on AdWords
Write media releases that journalists love and will use word for word
Harness the power of social influencers to build your database and drive traffic to your site
Create a minimum viable product that attracts attention and generates instant income
Access web developers, designers and other important suppliers for a fraction of the usual cost
Write content that connects emotionally and converts clicks into customers
Pitch, persuade and present like a professional that transforms cynics into supporters
Use your existing workplace as an ‘incubator’ and get paid to develop your ‘side hustle’
Learn to use a 5-step process to build your own online business

Don't get left behind.

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You’ve got a crazy idea, a fledgling business or a hobby that could be so much more.

You want to take it online to become a money-making success, but how do you actually do it?

In this book, best-selling author and online marketing specialist Bernadette Schwerdt reveals the insider tips and tricks Australia’s top online entrepreneurs use to create multi-million dollar companies.

Featuring dozens of case studies from success stories such as Uber, Thankyou, Vinomofo and Booktopia, Bernadette highlights the underlying patterns common to all successful online businesses – what they did right, what they did wrong and the short-cuts to building an online business.

Readers will learn how to use this 5-step process to build their own online business:

Mindset - how to develop the entrepreneurial mindset needed to turn your passion, hobby or side-hustle into an online business.
MVP - how to create a minimum viable product (MVP) that verifies the proof-of-concept and generates instant income.
Momentum - how to access little-known tech tools to source web developers and other key suppliers (for a fraction of the usual cost) and leverage virtual reality and artificial intelligence to create a point of difference.
Marketing - how to use content, social influencers and SEO to drive traffic and generate sales.
Motivation - how to pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners.

want the resources mentioned in the book?

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Who's included in the book?

All the big names in digital business are featured in the book:

Tony Nash
Booktopia

Jane Lu
Showpo

Melanie Perkins
Canva

Darren Rowse
Problogger, Digital Photography School

Shaun O’Brien
Selby Acoustics

Simon Griffiths
Who Gives A Crap

Nik Merkovic and Alex Tomic
HiSmile

Anna Whitehouse
Mother Pukka

Andre Eikmeier
Vinomofo

Matt Barrie
Freelancer

Jules Lund
TRIBE

Daniel and Justine Flynn
Thankyou Group

Paul GreenbergDeals
Direct & NORA

Mark Bevan
Joust

Lucy Glade-Wright
Hunting for George

David Rohrsheim
Uber

Adrian Fittolani
Envato

Kate Morris
Adore Beauty

John Winning
AppliancesOnline

Sandy Abram
Wholesome Hub

Morgan Coleman
Vets on Call

Lucy Mathieson
Bake Play Smile

Expert contributors:

Karen Eck
eckfactor PR

Adam Franklin
Bluewire Media

Phil Leahy
Retail Global

Jocelyne Simpson
DoMyOwnPR

Jim Stewart
StewArt Media

Lyndal Harris
Podcast VA

Toby Tremayne
Magic Industries

Meri HarliFat
Cake Media

Kevin Bloch
CiSCO

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Discover insider tips and tricks Australia’s top online entrepreneurs use to create multi-million dollar companies.

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What people think about the book:

"I thoroughly enjoyed this book; it's a great journey into the minds of some of our country's great self-made business people and how they've succeeded in a massively changing marketplace. A lot of books provide inspiration on starting an online business: this is one of the first books I've read that both inspires AND educates."
The Hawk, Melbourne

"I loved the tips, the well thought out flow of 'how to' and how inspired I felt after reading it!"
She wrote the book she wanted to read, NSW

"It's eloquent, sharp and funny. This author is infectiously passionate about her subject and has a keen sense of curiosity. It's well-structured and packed with anecdotes, real life examples and experience from those 'making it happen' online. If only all business books were this engaging to read."
Emmaj, Wellington NZ