Bernadette shares the story of how Swisse grew into a billion-dollar business, revealing why culture became one of its greatest competitive advantages. The article explores the leadership principles, values, and people-first approach that helped drive the company's extraordinary success.

Bernadette explores how Australian beauty brand Bondi Sands turned a single Kylie Jenner social media post into a marketing moment worth hundreds of thousands of dollars. The article looks at the power of influencer marketing, brand partnerships, and the strategies that helped Bondi Sands build a global presence.

In this Yahoo Finance feature, Bernadette shares practical advice for turning a passion project into a profitable side business without walking away from the security of a full-time job. Drawing on real-world entrepreneurial lessons, she explains how to test ideas, build momentum, and grow a side hustle into a six-figure income stream

Money magazine featured Secrets of the New Online Entrepreneurs as part of a reader giveaway, shining a spotlight on Bernadette’s practical insights for building and growing a successful online business. The feature introduced the book to a wider audience of aspiring entrepreneurs looking to turn ideas into profitable ventures.

In this Employment Hero interview, Bernadette explains why finding the right niche can be one of the most powerful growth strategies for small businesses. She shares practical insights on standing out in crowded markets, attracting ideal customers, and building a business that becomes known for doing one thing exceptionally well.

The Age featured Secrets of the New Online Entrepreneurs in its weekly round-up of notable new book releases. The review highlighted Bernadette’s insights into the realities of building an online business, drawing on lessons and experiences from some of Australia’s most successful digital entrepreneurs.

The Sydney Morning Herald featured Secrets of the New Online Entrepreneurs in its weekly selection of noteworthy new book releases. The review recognised Bernadette’s exploration of modern online business success, drawing on the experiences and strategies of leading digital entrepreneurs.

WA Today included Secrets of the New Online Entrepreneurs in its round-up of the week's most talked-about new book releases. The review highlighted Bernadette’s insights into online business success, showcasing lessons from entrepreneurs who have built thriving digital ventures.

Brisbane Times featured Secrets of the New Online Entrepreneurs in its weekly review of significant new book releases. The feature highlighted Bernadette’s insights into the changing world of online business and the lessons shared by entrepreneurs who have successfully built digital-first ventures.

In this Startup Daily article, Bernadette explores the habits and leadership traits that set standout founders apart from the crowd. Drawing on the experiences of successful entrepreneurs including Kirsten Tibballs, Shaun Wilson and Carla Oates, she uncovers the mindset, decision-making, and business strategies that have helped them build exceptional brands.

In this Forbes Australia article, Bernadette challenges the myth of overnight entrepreneurial success, revealing the setbacks, persistence, and hard work that often happen behind the scenes. Through real business stories, she offers a more honest look at what it takes to build a successful venture and why resilience is often the defining factor.

In this Flying Solo article, Bernadette examines why many side hustles and small businesses hit a growth ceiling after their initial success. She shares practical strategies for breaking through plateaus, scaling sustainably, and creating a business that can grow beyond the founder's time and energy.

In this Women's Agenda article, Bernadette Schwerdt challenges the idea of "following the money," revealing how many successful female entrepreneurs built thriving businesses by pursuing their passions and purpose. She explores why aligning your strengths and interests with market demand can be a more rewarding path to success.