Book Coaching Packages
book coaching packages
Is it time to write your best-selling business book?
Are you ready to finally write that book that's been living in your head?
Do you wonder what a book could do for your business?
If you've always wanted to write a book but you didn't know where to start, what to write and how to get it published, you're in the right place.
Your expertise could help thousands of others...and it could help build your brand and your business.
...if only you could get it out of your head and onto that page!
Here's the truth about writing a business book:
But here's what most aspiring authors don't realise...
The 'just start writing' approach is setting you up for failure.
Do you do any of the following?
If you said "yes" to any of these, you're not alone.
As an award-winning author of two
best-selling books, the ghost-writer of six best-selling books, a book coach for over 20 business owners, and a long-standing judge for the Australian Business Book Awards, I've seen firsthand what separates successful business books from the ones that collect dust.
Here's what nobody tells you about writing a business book:
The difference between a best-seller and a forgotten book isn't just about the writing - it's about having:
3 ways to get your book written:
Please let me know if any of these are of interest and we can have a further discussion.
1. Ghost-Writing
If you want to write your business book but don't have the time, hire an award-winning ghost-writer, book coach and best-selling author to do it for you. This service will help you write your business biography, memoir or motivational book.
As a complete 'Done For You' service, my ghost-writing package includes:
- Researching and writing the book
- Interviews with you, your colleagues, collaborators etc
- Writing the publishing proposal
- Advocating for you with publishers
- Sitting with you on publishing meetings
- Working with the Wiley editors, typesetters, cover designers, marketing and sales team and shepherding it to publication
- Assistance with marketing advice, partnership opportunities etc
The ghost-writing service generally takes around 12 months from start to finish.
What else you need to know:
Wiley will expect you to purchase your books from them at a wholesale price for your personal use. It will cost around:
- $10/book
- If you bought 2,000 books for your own purposes…
- Cost: $20,000
This ‘buy back’ fee covers all the costs of editing, typesetting, cover design, printing, sales and distribution, etc. Once you sign with Wiley, and hand over the completed manuscript, they will take care of everything. They will do some marketing for you, but not much.
I am sure you have your own contacts but I refer my clients to an Australian book publicist called Scott Eathorne. He will get you coverage on TV, radio, podcasts, blogs etc.
His fees: $9000 + GST for a 3-month campaign.
Some authors build a dedicated website for the book, but that is optional.
As you would know, this is a hugely important area. It is up to you how much you spend on driving traffic to the website and book sites, but Wiley will give you a range of cost options for buying billboards at airports, inclusions in bookstore catalogues, etc., and they will help you produce all those assets.
Real results from real authors:
Radek Sali, former CEO of Swisse Vitamins
She is extraordinary!
I hired Bernadette as my ghostwriter - co-writer on this project in the end - because she’s just so diligent and extraordinary in what she does. She was the ultimate team partner in making this project come to life, that I’d struggled with for a number of years. I wish the publisher, who initially signed me up, had connected us from the start because it would have been a dream process - like it was for the 12 months we worked together.
Gabby Leibovich, Founder Catch.com
Still #1 after 3 months!
Firstly, we would like to express our sincere thanks and appreciation to Bernadette Schwerdt, our ghost-writer, for all her help in making this book possible. Thank you for sitting with us for hundreds of hours, for helping us sift through the 200,000+ words we’ve written over the years, and for guiding us through the writing and publishing process that enabled us to find our voice, shape the narrative, and craft the stories that make up this book.
Kobi Simmat, 'How to build a business others want to buy'
I wish I'd done it earlier!
If you're thinking about working with Bernadette, I'd absolutely say it's a no brainer. I can't recommend her enough. Do it and do it now.
Your investment
My fee is $1.90 + GST per word with a 50,000-word minimum ($95,000 + GST) and a maximum fee of $130,000 + GST.
Some clients prefer to keep the book tight and concise, and 50K words is sufficient for a good business book. Some clients want a longer book as they need more space to tell their story. I cap my fees at $130,000 + GST, so if the book goes over the word count, there is no extra cost to you, and you can have the book length run as long you want.
Book a 45-minute complimentary Discovery Call with Bernadette to find out more about how she can help you get your book written.
2. Book Coaching
This 'Done With You' service is designed to provide you with the guidance and support you need to write a successful book, get it published, and market it to the right audience.
This is a comprehensive, done-with-you program where you get:
8 x deep-dive strategy sessions
- Half-day, 1:1 Zoom sessions with Bernadette
- Bi-weekly schedule to maintain momentum
- Personalised feedback and guidance
- Direct access to my 15+ years of publishing expertise
Proven book development framework
- Clarify your book's unique value proposition
- Craft a compelling table of contents
- Develop your authentic author voice
- Structure your content for maximum impact
Publisher-ready strategy
- Create a professional book proposal
- Access my network of publishing contacts
- Understand your publishing options - traditional, hybrid, self-publishing and others
- Position your book for success
Launch and marketing blueprint
- Build a pre-launch buzz
- Create your author platform
- Develop a marketing strategy that sells
- Turn your book into a business asset
Topics we can cover in the sessions include:
Real results from real authors:
Amy Miocevich, Author of 'The Very Good Marketing Guide'
I am immensely grateful for her expertise and commitment.
Working with Bernadette was a game-changer. Her insights and dedication transformed my ideas into a published reality.
Stephen Hunt, Owner of Hunt Hospitality
This book would not be the success it is without you.
Thank you, Bernadette Schwerdt, for the time, effort and support you have put into helping bring my business story to life. Over countless conversations, hundreds of emails, and thousands of words, you have helped me distil a rollicking and rowdy life into a book that I hope will be of value to many others. From when we first met, I knew you were the right person to help me tell my story, and my trust and instinct has been rewarded. Thank you for guiding me through this journey and for providing me with an outstanding learning experience.
This program is perfect for you if:
Your investment
The fee for this program is $22,000 + GST
This includes:
- 8 half-day intensive coaching sessions
- Personalised manuscript feedback
- Publishing strategy and contacts
- Marketing and launch planning
- Email support between sessions
- Templates and frameworks
YES! I'm ready to write my book!
3. Book Mentoring
This service is designed to get your book writing journey underway.
This program is similar to the Book Coaching package but much cheaper. It will give you the advice and contacts you need to get a 'fast start ' on the book you need and want to create.
Coaching sessions
- 3 x 45 minute sessions
Your investment
The fee for this program is $995 + GST
Book mentoring is exactly what I need to get started!
Frequently Asked Questions:
No! The program is designed to work with your natural voice and expertise. We focus on getting your knowledge onto paper in a way that resonates with your readers. So long as you can speak, you can write.
Beyond our bi-weekly sessions, plan for 5-10 hours per week for writing and development. The program is structured to fit around your business commitments.
Perfect! We start by refining your concept and ensuring it aligns with your goals and market demands. Many successful authors started with just a kernel of an idea.
Yes! You'll receive guidance on all publishing paths - traditional, hybrid and self-publishing - plus introductions to my industry contacts when appropriate.
Your expertise deserves to be shared.
Your book isn't just another project - it's your legacy, your authority piece, and your ticket to bigger opportunities.
Don't let another year pass with your book still unwritten.
About Your Coach
Hi there, I'm Bernadette.
Author, ghost-writer, book coach and marketer.
As a judge for the Australian Business Book Awards and ghostwriter for multiple bestsellers, I've seen thousands of business books—the good, the bad, and the "could have been great with the right advice."
I've helped countless business leaders transform their expertise into successful books that build their authority and generate opportunities. My approach combines deep publishing industry knowledge with practical, proven strategies for writing a book that sells.
What sets my program apart is the personalised attention and strategic guidance you receive. This isn't about following a generic template—it's about creating a book that authentically represents your expertise and resonates with your ideal readers.
My books get great results:
