Bernadette Schwerdt Archives - Bernadette Schwerdt Default starter site... Thu, 04 Jun 2026 00:15:40 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://bernadetteschwerdt.com.au/wp-content/uploads/2018/05/cropped-BMS-favicon-32x32.png Bernadette Schwerdt Archives - Bernadette Schwerdt 32 32 From side hustle to global brands: The lessons behind Australia’s online success stories https://bernadetteschwerdt.com.au/from-side-hustle-to-global-brands/ Thu, 04 Jun 2026 00:15:40 +0000 https://bernadetteschwerdt.com.au/?p=1003520 People say it’s risky to start your own business; that it’s safer to stay where you are, in the job you’re in. Once that was true, but not anymore. With AI, global unrest and economic instability, many of us are already living with uncertainty, waiting to find out if we have a job today, tomorrow, […]

The post From side hustle to global brands: The lessons behind Australia’s online success stories appeared first on Bernadette Schwerdt.

]]> Attention Is the New Currency – How content creators are turning followers into companies https://bernadetteschwerdt.com.au/attention-is-the-new-currency/ Thu, 04 Jun 2026 00:00:41 +0000 https://bernadetteschwerdt.com.au/?p=1003517 Want to become an influencer? Why not? Everyone else does. According to a 2023 Morning Consult survey of 1,000 young people, 57% said they’d choose it as a career. Even more surprising, 41% of all adults surveyed said they want to become influencers too. And with good reason. It pays well, looks like fun, lets […]

The post Attention Is the New Currency – How content creators are turning followers into companies appeared first on Bernadette Schwerdt.

]]> The secrets behind Australia’s most successful online entrepreneurs https://bernadetteschwerdt.com.au/the-secrets-behind-australias-most-successful-online-entrepreneurs/ Wed, 01 Apr 2026 04:17:30 +0000 https://bernadetteschwerdt.com.au/?p=1003294 (And what I've learnt from working with them) For the past five years, I’ve been a little quiet. You could say I’ve gone to ground; not because I’ve stepped away from the world of writing, but because I’ve been deeply immersed in it. Behind the scenes, I’ve been helping some of Australia’s top CEOs and entrepreneurs write their […]

The post The secrets behind Australia’s most successful online entrepreneurs appeared first on Bernadette Schwerdt.

]]> Little acts of leadership – the true measure of any great leader https://bernadetteschwerdt.com.au/little-acts-of-leadership-the-true-measure-of-any-great-leader/ Wed, 06 Mar 2024 01:52:05 +0000 https://bernadetteschwerdt.com.au/?p=502681 Little acts of leadership – the true measure of any great leader When we think of great leaders, what names come to mind? Steve Jobs. Richard Branson. Rupert Murdoch. Mark Zuckerberg. The usual suspects, right? Male. White. Rich. And except for Mark, all over 60, or dead. Or nearly dead if you include Rupert. But […]

The post Little acts of leadership – the true measure of any great leader appeared first on Bernadette Schwerdt.

]]> Top 9 tips for writing a best-selling business book https://bernadetteschwerdt.com.au/top-9-tips-for-writing-a-best-selling-business-book/ Thu, 18 Nov 2021 23:27:08 +0000 https://bernadetteschwerdt.com.au/?p=2140 Top 9 tips for writing a best-selling business book If you’re going to write a business book, make it good. Really good. Having a bad business book with your name on it is worse than having no business book at all. People will definitely judge you by your book so don’t put out anything that […]

The post Top 9 tips for writing a best-selling business book appeared first on Bernadette Schwerdt.

]]>